"A relaxed woman is a happy woman."

Our founders’ story

What happens when two women, passionate about fashion and self-care, unite? Felice Donna. Known in Italian as, ‘happy woman’, our brand is on a mission to transform the way women practice self-care at home with their sleepwear.

Maria, and Veronika began as close friends and both understood the everyday challenges of being busy, professional women. Maria was juggling a demanding corporate job alongside her free time as a new mother to her baby boy. Veronika spent years in the fast-paced fashion industry and also worked in the corporate world. She knew she wanted to start a feminine creative business where she could use her passions while working on her personal growth.

With both feeling the burnout of not taking care of themselves and, a desire for more fulfillment in their careers, they came together to create a silk brand that encourages women to become the happiest and healthiest version of themselves.

Felice Donna isn’t just another sleepwear brand, it’s a reminder to take time for yourself, because your happiness is the most important thing of all.

Founded on the concept that a woman’s clothes represent more than just an accessory, the Felice Donna collection is designed to be an extension of the woman wearing it: an ode to a woman’s grace and tenacity.